Together We Create. DOWNTOWN LENOIR.

Our Vision

Powered by people genuinely dedicated 100% to their community, the Downtown Lenoir Main Street Program endeavors to engage and connect all sectors of this diverse and creative community through the Arts, Music, Technology, specialized Trades and Active Living in the Blue Ridge Mountains.

Our Mission

Downtown Lenoir Main Street Program guides and facilitates connections to resources that create a culture which powers growth Downtown, promotes diversity through engagement, inclusive design and actively showcases the talents of this creative community which lives, works, and prospers in the beauty of a natural environment that inspires artisans, entrepreneurs and attracts the next generations of the creative class.

Together We Create. COMMUNITY.

Kaylynn Horn & Matthew Anthony 

Economic Development Director & Main Street Community Engagement Coordinator

Kaylynn has served as the Economic Development Main Street Director for the City of Lenoir for 8 years. Working together with the City of Lenoir, her goal is to lead Main Street volunteer teams, businesses and property owners, community members and organizations toward the realization that TOGETHER WE CREATE our downtown. She employs her experience as a driving force behind the mission and vision of the Lenoir Main Street program. She is committed to letting them determine initiatives and projects that will showcase the exceptionally creative talents and entrepreneurial spirit exemplified by this community.

Matthew has worked as the Main Street Community Engagement Coordinator since 2021. In this role he oversees the promotion of Main Street events and happenings in downtown, and he is the liaison between the Main Street Program and other event organizers. With a strong focus on social media and web based initiatives, he also works with downtown businesses to explore possible promotional and marketing events for the Downtown business district.

A distinctive, vibrant, and economically strong downtown is something that we create TOGETHER.

Downtown Team

Together We Create. GOOD TIMES.


Glenda Wilson

Promotion Team Chair
Wears many hats, but works together towards the goal of creating a positive image that will rekindle community pride and improve consumer and investor confidence in your commercial district. Special events and retail promotions help sell the image and promise of Main Street to the community.

Together We Create. PROSPERITY.

David Horn

Economic Vitality Chair
Identifies new market opportunities for the commercial district, finds new uses for historic commercial buildings, and stimulates investment in property.   Our committee must develop a thorough understanding of the district’s economic condition and its best opportunities, focusing on incremental changes that gradually improve the area’s economic foundation and make large-scale investment possible.

Together We Create. UNIQUE SPACES.

Jesse Plaster

Design Team Chair
Works together to get our downtown into top physical shape and creating a safe, inviting and appealing environment for shoppers, workers, and visitors. Design activities also include instilling good maintenance practices in the commercial district, enhancing the district’s physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.

Together We Create. COLLABORATION

Matt Underwood

Organization Team Chair
Works together to establish consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district – by getting everyone working toward the same goal!

Together We Create. DOWNTOWN LENOIR.

We would love for you to join us in making Downtown Lenoir amazing! Sign up now to use your talents.

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