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About Us



  • Who We Are
  • What We Stand For

Brenda is a dynamic and proven leader, driving economic development and community engagement in Downtown Lenoir. Her role as the Main Street Director involves collaboration with various stakeholders, including volunteers, business owners, and city officials, to foster a vibrant downtown environment.

By leveraging her experience and passion, she is able to guide initiatives and projects that highlight the unique talents and entrepreneurial drive of this community. With her leadership, Downtown Lenoir is poised to thrive and showcase its creativity and spirit.

Matthew has worked as the Main Street Community Engagement Coordinator for over 3 years. In this role he oversees the promotion of Main Street events and happenings in downtown, and he is the liaison between the Main Street Program and other event organizers. With a strong focus on social media and web based initiatives, he also works with downtown businesses to explore possible promotional and marketing events for the Downtown business district.

A distinctive, vibrant, and economically strong downtown is something that we create TOGETHER.


Downtown Lenoir Main Street Program guides and facilitates connections to resources that create a culture which powers growth Downtown, promotes diversity through engagement, inclusive design and actively showcases the talents of this creative community which lives, works, and prospers in the beauty of a natural environment that inspires artisans, entrepreneurs and attracts the next generations of the creative class.


Powered by people genuinely dedicated 100% to their community, the Downtown Lenoir Main Street Program endeavors to engage and connect all sectors of this diverse and creative community through the Arts, Music, Technology, specialized Trades and Active Living in the Blue Ridge Mountains.

Together we create. Community

Brenda Floyd & Matthew Anthony

Economic Development Director & Main Street Community Engagement Coordinator

Brenda Floyd

Brenda Floyd

Economic Development Director

Matthew Anthony

Matthew Anthony

Community Engagement Coordinator

Our Downtown Team

We’re are building a better community together

Together We Create. GOOD TIMES. Together We Create. PROSPERITY. Together We Create. UNIQUE SPACES. Together We Create. COLLABORATION

Glenda Wilson

Promotion Team Chair

Wears many hats, but works together towards the goal of creating a positive image that will rekindle community pride and improve consumer and investor confidence in your commercial district. Special events and retail promotions help sell the image and promise of Main Street to the community.

Steven Stewart

Economic Vitality Chair

Identifies new market opportunities for the commercial district, finds new uses for historic commercial buildings, and stimulates investment in property. Our committee must develop a thorough understanding of the district’s economic condition and its best opportunities, focusing on incremental changes that gradually improve the area’s economic foundation and make large-scale investment possible.

Rebecca Phillips

Organization Team Chair

Works together to establish consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district – by getting everyone working toward the same goal!

Jesse Plaster

Design Team Chair

Works together to get our downtown into top physical shape and creating a safe, inviting and appealing environment for shoppers, workers, and visitors. Design activities also include instilling good maintenance practices in the commercial district, enhancing the district’s physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.

DLDA Board Members

Downtown Lenoir Development Alliance

  • Glenda Wilson : President
  • Darin McKinney : Vice President
  • Steven Stewart : Tresurer
  • Sandra Williams : Secretary
  • Katie Brummett 
  • Rebecca Phillips : Organization Team Chair 
  • Curt Pearson
  • Seth Stilwell
  • Jesse Plaster : Design Team Chair 

MDS / Historic Map Overlay area