For the past year, the Lenoir Main Street Branding/Design Team has been diligently working to brand Downtown Lenoir. We have had the great fortune to be working with the very talented team at Destination by Design – a firm which has also been working with the National Park Service implementing the master plan for the Overmountain Victory National Trail. The branding campaign includes logo and tagline development designed from a research and discovery phase, Downtown directory map and brochure, stationary products, and this comprehensive new website- a much needed communication platform that we hope you will enjoy!

We also want to thank the members of the former LUBA association and the Lenoir Tourism Development Authority for helping to fund this project. So again, MANY thanks to the MANY folks who had a part in creating this new identity! GEAR UP! IT’S GONNA BE A GREAT YEAR!!

Together We Create. An Identity.